Prince William and Kate, Duke and Duchess of Cambridge, are starting to embrace the world of social media.
For years, William and Catherine been using the official Kensington Palace account on the major platforms.
But now, they have rebranded those accounts to “The Duke and Duchess of Cambridge,” complete with a candid profile shot of the couple. What’s more interesting is that they’ve also launched a new YouTube Channel. According to royal experts, this new social media activity could earn William and Kate an insane amount of money. According to royal expert Duncan Larcombe — author of Prince Harry: The Inside Story — there’s been a “complete transformation” in the royal family.
Gone are the days of Prince Philip, who eternally desired the focus to be “on the causes” and “never about the royals. “William and Kate are pretty clear they need to do more to sell themselves as a couple, family and personalities,” Larcombe told The Sun. “I think in the first few years of their marriage they were very formal. Things like their anniversary video, that is a deliberate charm offensive to sell them as personalities as well as people who are going to be the king and queen.”
Also read: Here’s a sneak peek into Kate Middleton’s close bond with Prince Philip.
The first video that William and Kate posted on their new YouTube channel was a quick 25-second introduction. It begins with the couple sitting on a sofa in Anmer Hall with William turning to Kate and saying: ‘By the way you need to be careful what you say now because these guys are filming everything.”
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The slick promotional video featured various clips from royal engagements, as well as behind-the-scenes outtakes. The Cambridges’ channel gained more than a million subscribers in the first 24 hours. They have 12.8 million Instagram followers.
With William and Kate having such a large following already on social media, the royals could make an insane amount of money with their new brand. Monetizing such heavily followed channels with sponsorships could earn the couple millions.
Also read: We can’t stop watching this hilarious clip of Prince William nudging a dazed Kate Middleton.
According to data compiled by H&T Pawnbrokers, the Cambridge’s could earn an estimated $75,865 per Instagram post. Combined with their potential YouTube earnings, William and Kate are looking at about $6 million in earnings annually.
“Catherine and William are set to rake it in over the next 12 months,” PR director Will Hobson told Forbes. “It’s suggested they could be set to earn up to $6.1 million per year from both their channel and their Instagram accounts which could boost their net worth by over 10 per cent. The move to change their Insta handle solidifies the brand.”
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