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Why Princess Diana was so often spotted carrying a clutch close to her chest

Princess Diana, due to her mesmerizing beauty was “the most photographed woman in the world”. She knew how to pose for the cameras everywhere, and those clutches were not just for show.

Every Royal Event she attended, Princess Diana carried a small clutch in her hand. That used to match her gown. Those small clutches couldn’t fit more than a lipstick, but she toted them anyway for another very specific purpose.

The handbag designer regularly helped Princess Diana with all the totes after she opened her Chelsea store in 1993. “She was a very loyal customer with us for a very long time. She would come and see us with no security detail”.

Also Read: Queen Elizabeth couldn’t hide her deep emotions.

Princess Diana with her clutch bag

Princess Diana kept her appointments very informal. They used to laugh when they designed what Diana called her. She named these clutch bags  as “CLEAVAGE BAGS”. Those were little satin clutches which Diana used to cover her cleavage with when she stepped out of cars.

Clutch bags are also known as cleavage bags.

The name, ‘cleavage bag’ definitely got right to every part of it. Every time Princess Diana stepped out of the car in a low-cut dress, her purse shielded her chest. This trick of Diana worked like a charm.

Also Read: Why Queen Elizabeth carries a purse all the time ?

Princess Diana carrying her famous cleavage bags.


Princess of Wales, Diana wasn’t the only Royal to adopt a multitasking purse. Queen Elizabeth reportedly uses her famous Launer purse to send secret messages to her Royal Staff. For example, putting it on the table implies a real emergency – the monarch wants the event to end within the next five minutes.